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Effective Date: May 14, 2026

Welcome to American Family Protection.

American Family Protection (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding the personal information you provide through our website, Facebook lead forms, advertisements, and other communication channels.

By using our website or submitting your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following personal information:

• First and last name

• Phone number

• Email address

• Mailing address

• State of residence

• Date of birth or age

• Tobacco use status

• Coverage interests and desired coverage amount

• Any additional information you voluntarily provide

We may also collect technical information such as:

• IP address

• Browser type

• Device information

• Pages visited

• Referral source

2. How We Use Your Information

We use your information to:

• Connect you with licensed insurance agents

• Provide life insurance and final expense quotes

• Compare coverage options from multiple carriers

• Assist with insurance applications

• Respond to your inquiries

• Send follow-up communications by phone, email, and text message

• Improve our marketing and website performance

• Comply with legal and regulatory requirements

3. How We Share Your Information

We may share your information with:

• Licensed insurance agents and brokers

• Insurance carriers

• CRM and marketing service providers

• Technology vendors and analytics providers

• Legal or regulatory authorities when required by law

We do not sell your personal information to unrelated third parties.

4. Facebook and Advertising Platforms

When you submit your information through Facebook, Instagram, or other advertising platforms, that information is transmitted to us so we can contact you regarding insurance products and services.

These platforms may also collect data according to their own privacy policies.

• urlMeta Privacy Policyhttps://www.facebook.com/privacy/policy

5. Consent to Contact

By submitting your information, you expressly consent to be contacted by American Family Protection and our licensed insurance partners by:

• Phone calls

• Text messages (including automated messages)

• Emails

Your consent is not required as a condition of purchasing any product.

Message and data rates may apply.

You may opt out at any time by replying STOP to text messages or by contacting us directly.

6. Cookies and Tracking Technologies

We may use cookies, pixels, and analytics tools, including:

• Meta Pixel

• urlGoogle Analyticshttps://analytics.google.com

These tools help us understand website usage and improve advertising performance.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of internet transmission or electronic storage is completely secure.

8. Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Limit certain uses of your data

To exercise these rights, contact us using the information below.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

10. Children’s Privacy

Our services are intended for adults age 18 and older. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Information

American Family Protection

Email: [Insert Your Business Email]

Phone: [Insert Your Business Phone Number]

Website: [Insert Your Website URL]

13. Disclaimer

American Family Protection is an independent insurance marketing brand and is not affiliated with or endorsed by the U.S. government, the Department of Veterans Affairs, Medicare, or any government agency.

Insurance coverage availability, pricing, and approval are subject to carrier underwriting guidelines, age, health, and state availability.

Our Story

American Family Protection was founded with one simple mission: to help families protect what matters most.

We understand that life insurance is more than just a policy. It is a promise that your loved ones will be financially protected when they need it most. Whether it is covering funeral expenses, replacing lost income, paying off debts, or preserving your family’s future, the right coverage can provide lasting peace of mind.

Our team works with licensed insurance professionals and top-rated carriers to help individuals, seniors, veterans, and families compare affordable coverage options tailored to their needs and budget.

We believe the process should be straightforward, transparent, and centered around education rather than pressure. Our goal is to make it easy for you to understand your options and confidently choose the protection that best fits your family.

At American Family Protection, we are more than an insurance marketing brand.

We are a family-focused organization dedicated to helping other families prepare for the unexpected, preserve their legacy, and move forward with confidence.

Because their future matters. Because your family matters.